Human Performance Labs was built by a father and son who kept seeing the same thing — people dismissed by conventional medicine who deserved better answers. One brought the clinical knowledge. One built the platform.
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Dr. Coby Hanes has spent more than 20 years working with patients at his functional wellness clinic in Prineville, Oregon — people dealing with chronic fatigue, brain fog, hormonal dysfunction, and the kind of persistent symptoms that conventional medicine consistently fails to explain. Over that time, he developed a clear picture of the patterns that keep showing up and the approaches that actually address them.
His involvement in HPL is as an educational content advisor. He reviewed and informed the educational frameworks behind each protocol track — ensuring the content reflects current functional wellness research and is clinically grounded. He is not your practitioner, and his advisory role does not constitute a clinical relationship. Read why we built HPL →
The clinical expertise is real. The program is built around it.
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Cole built this after watching people close to him go through the same thing — dismissed by their doctors, told their labs were fine, left without a real answer. He had access to someone who actually had the answers. So he built the system to deliver them at scale.
He handles the operations, product, marketing, and content — including scripting and building out every educational module. The goal was to build something that actually worked for people who'd already tried everything else and weren't getting results because nothing was matched to their specific situation.
The protocols in HPL aren't invented. They're drawn from established functional wellness research and clinical experience — and reviewed for accuracy before anything is published.
The IFM is the leading organization in functional medicine education. IFM certification requires completing an intensive training program covering systems biology, root-cause assessment, and evidence-based lifestyle interventions. Dr. Hanes is IFM-certified — the gold standard credential in this field.
Developed by Dr. Dale Bredesen, the ReCODE Protocol is one of the most rigorously researched approaches to cognitive health and neurological performance available. Dr. Hanes is certified in this protocol — it directly informs the cognitive performance elements of the HPL curriculum.
The protocols aren't theoretical. They're built on approaches that have been applied with real patients across more than 20 years of functional wellness practice. The HPL curriculum is grounded in that same clinical experience — reviewed by Dr. Hanes before publication.
Individual results vary. This program is educational in nature and does not constitute medical advice.
Human Performance Labs is an educational coaching program — not a medical practice. Dr. Coby Hanes serves as an educational content advisor. His credentials establish the credibility of the educational content. They do not establish a practitioner-patient relationship with program members. Cole Hanes is the co-founder and operator of Human Performance Labs. Nothing in this program — including the intake questionnaire, curriculum, AI assistant, or any team member communication — constitutes medical advice, diagnosis, or treatment. Individual results vary. Always consult a qualified healthcare provider before making changes to your health regimen.
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Educational coaching only · Not medical advice · No credit card required