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The people behind HPL

Two perspectives.
One problem we couldn't ignore.

HPL started with a pattern: people dealing with fatigue, brain fog, low energy, and poor recovery who had been told nothing obvious showed up — but still had no clear path forward. We built HPL to organize that education into a structured, accessible program.

Why we built this

The educational framework to make sense of these patterns existed. Functional wellness research, clinical frameworks, educational sequences — the knowledge was there. But access to it was limited by geography, clinic capacity, and the reality that one-on-one practice reaches a finite number of people.

HPL was built to change that. To take the educational framework that had been developed and applied over years of clinical practice — and turn it into a structured digital program that anyone could access: intake, track matching, video curriculum, AI assistant, and an accountability community built around each track.

Two perspectives

Clinical experience and platform buildout — brought together.

Cole Hanes, co-founder of Human Performance Labs
01 — Co-Founder · Platform & Operations
Cole Hanes
Co-Founder, Human Performance Labs

Cole built HPL after watching people close to him cycle through the same experience — dismissed at appointments, told things looked fine, left without a real explanation or a clear next step. He had access to someone with a clearer framework, and a clear sense of what a well-built digital program could do. So he built it.

He handles the product, platform, and operations side of HPL — everything from the course architecture and member flow to the website, GHL systems, launch operations, and content buildout. His role is making the educational content structured, accessible, and useful as a digital program.

What he brings to HPL
  • Platform strategy and program architecture
  • Member experience and course delivery systems
  • Website, GHL build, and launch operations
  • Content development and curriculum structure
  • Ongoing operations and program management
Cole is not a clinician and does not provide medical advice through HPL or elsewhere in the program.
Dr. Coby Hanes, clinical content advisor for Human Performance Labs
02 — Clinical Content Advisor
Dr. Coby Hanes, DC
Clinical Content Advisor, Human Performance Labs

Dr. Hanes has spent more than 20 years working with patients at his functional wellness clinic in Prineville, Oregon. Over that time, he saw the same pattern emerge consistently — chronic fatigue, brain fog, hormonal disruption, cases where the standard path often did not give people a clear next step.

His role in HPL is as a clinical content advisor. He reviewed and helped develop the educational frameworks behind each educational track — ensuring the content reflects current functional wellness research, is clinically grounded, and is appropriate for an educational program. He is IFM-Certified and holds Bredesen ReCODE Protocol certification, both of which directly inform the curriculum.

What he brings to HPL
  • 20+ years functional wellness clinical experience
  • IFM-Certified Practitioner (Institute for Functional Medicine)
  • Bredesen ReCODE Protocol Certification
  • Educational content review and curriculum grounding
  • Alignment with current functional wellness research
Dr. Hanes does not provide individualized medical advice through HPL, does not review individual member intake data, and does not form a doctor-patient relationship with HPL members.
Why both matter

Clinical experience alone doesn't scale. A 20-year practice reaches hundreds of people. A structured digital program can reach anyone with a browser — but only if what's behind it is real.

HPL is built on the combination: clinical experience that had already shaped the educational framework, and a platform built to make that education accessible, structured, and actionable. Neither works without the other. That's why the two roles exist, and why both matter to how this program is built.

Dr. Hanes · Clinical background
Chiropractic Physician
DC · Licensed practitioner
IFM-Certified Practitioner
Institute for Functional Medicine
Bredesen ReCODE Protocol
Certified · Cognitive health framework
20+ Years in Practice
Functional wellness · Prineville, Oregon
HPL · Educational boundaries
An important note on what HPL is — and what it is not.

Human Performance Labs is an educational coaching program — not a medical practice, not a clinical service, and not a substitute for care from a licensed healthcare provider. Dr. Coby Hanes serves as an educational content advisor. His credentials establish the credibility of the educational content. They do not establish a practitioner-patient relationship with program members. Cole Hanes is the co-founder and operator of Human Performance Labs. Nothing in this program — including the intake questionnaire, curriculum, AI assistant, or any team member communication — constitutes medical advice, diagnosis, or treatment. Individual results vary. Always consult a qualified healthcare provider before making changes to your health regimen.

Ready when you are

See if HPL is the
right starting point.

Start with the intake, review your recommended starting track, and choose the access path that fits where you are now.

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Educational coaching only · Not medical advice · Individual results vary