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Founding member pricing

Simple pricing.
No surprises.

One subscription. Everything included. Founding members lock in a permanently reduced rate before public launch — it never increases as long as you stay active.

Put the cost in context

What you're already spending on things that aren't working.

The alternative to this program isn't free. Most people dealing with chronic fatigue and brain fog are already spending money — just not getting answers.

🏥
Specialist appointment
Functional wellness consult
$400–$600
One appointment. No ongoing support. No curriculum. Often followed by another appointment with no clear answers.
💊
Monthly supplements
Generic wellness stack
$150–$300/mo
No personalization. No mechanism education. No way to know if what you're taking is right for your specific pattern.
📚
Generic wellness program
One-size-fits-all course
$200–$500
The same advice for everyone — regardless of your specific pattern. No AI support. No ongoing personalization.
⚡
Human Performance Labs
Personalized protocol program
$83–$99/mo
Track-matched protocol. Full curriculum. 24/7 AI assistant. Private community. Everything included. No upsells.
$0
The cost of continuing to feel this way isn't $0. It's lost productivity, cancelled plans, appointments that produce no answers, and supplements that don't work because they're not matched to your actual pattern. The question isn't whether you can afford this — it's whether you can afford to keep doing what isn't working.
Choose your plan

Two options. One program.

Both plans include everything. The only difference is billing. Founding member pricing is available for a limited time before public launch.

Monthly
$99/mo
$150/mo after public launch
Cancel before your next billing date — no questions
What's included
  • ✓
    Intake questionnaire + automatic track matching
  • ✓
    Full video curriculum for your track
  • ✓
    24/7 AI wellness assistant
  • ✓
    Private accountability community
  • ✓
    All curriculum updates included
  • ✓
    Founding member rate — locked permanently
Get started →
Best value · Save 37%
3-month commitment
$250/3mo
$397/3mo after public launch
~$83/month · 7-day refund window
Everything in monthly, plus
  • ✓
    Everything in the monthly plan
  • ✓
    Founding rate locked in permanently
  • ✓
    Priority access to new protocol tracks
  • ✓
    Direct input on the product roadmap
  • ✓
    3 months to fully implement the protocol
  • ✓
    Most results happen at the 6–12 week mark
Get started →

Educational coaching only · Not medical advice · Individual results vary

Everything included

No upsells. No add-ons. No surprises.

Every subscription includes all three tools. There is nothing else to buy.

🎬

Self-paced video curriculum

Short modules walking through your protocol in a logical sequence. Our clinical advisors explain the mechanism behind every recommendation — not just what to do, but why. 10–20 minutes per module. Watch on your schedule, revisit anytime.

🤖

24/7 AI wellness assistant

Trained on your specific protocol track. Answers questions about your diet, sleep, and supplementation at any hour. Not a generic chatbot — it knows what track you're on and troubleshoots when things aren't clicking.

👥

Private accountability community

Optional. Organized by protocol track so conversations stay relevant to your situation. Weekly wins threads, peer accountability, and a place to ask questions from people going through the same protocol. Skip it if it's not for you.

Why join now

Founding member spots are limited for a reason.

We're launching to a small initial cohort so we can deliver a high-quality experience and improve the program before opening to the public. Once founding member spots fill, pricing increases and the locked rate is gone.

  • 🔒
    Rate locked permanently

    $99/mo or $83/mo stays your price forever — even when we raise prices for new members post-launch.

  • 🗺️
    Direct input on what we build next

    Founding members help shape the product roadmap — new tracks, new features, new content.

  • ⚡
    First access to new protocol tracks

    As we add new tracks, founding members get access before the general public.

  • ✓
    No credit card to join the waitlist

    Reserve your spot today. You're not charged until we launch and you activate your subscription.

Pricing questions

Quick answers on billing.

Full FAQ at hpl/faq

Monthly plans cancel before the next billing date — no questions asked. The 3-month plan is billed upfront and not refundable after 7 days, but you keep full access for the entire 3 months regardless.
Nothing — your founding member rate is locked permanently. New members who join after public launch pay $150/month or $397 for 3 months. Your rate never changes as long as your subscription stays active.
There's no free trial, but the 3-month plan includes a 7-day refund window. If you go through the intake, access your protocol, and genuinely don't find the program useful in the first 7 days, we'll refund you in full.
No. The subscription price is the total cost. No upsells, coaching add-ons, or hidden fees. The program recommends supplementation as part of your protocol — those supplements are purchased separately wherever you choose. We don't sell supplements.
Join founding members

Lock in your rate
before we launch.

No credit card required to join the waitlist. You're charged only when we launch and you activate.

Educational coaching only · Not medical advice · 7-day refund on 3-month plan · Limited founding spots